Virtual Business Meetings Don't Have To Look Bad // INFLUENCE Magazine
Virtual Business Meetings Don't Have To Look Bad // INFLUENCE Magazine
INFLUENCE Magazine assigned us to photograph a feature on Strategic Digital Services for their Spring/Summer 2021 issue. The story, written by Rosanne Dunkelberger, profiled the Tallahassee-based digital marketing agency and their investment in a new studio-for-hire, and our assignment was to capture photographs of the space and its capabilities at their offices in Tallahassee.
Photographing a studio environment for a magazine feature is an interesting assignment because you're essentially photographing a space that was designed to look good on camera. Strategic Digital Services built their studio with broadcast-quality production in mind, so the bones of the space are already strong visually. But there's a difference between a room that's set up for video conferencing and a photograph of that room that needs to communicate what the space can do. Our job was to make the studio feel professional and versatile in a way that translated to the printed page.
The challenge with photographing interiors and equipment-heavy spaces is making them feel inviting rather than clinical. A room full of monitors, lighting rigs, and rolling equipment can look sterile if you don't think about composition and how you frame the elements within the space. We worked with our Canon mirrorless system to find the angles that showed the studio's flexibility and scale while keeping the images clean enough for a magazine layout. For a feature like this, the photographs need to do double duty; they have to look good as editorial images and also communicate the practical value of the space to potential clients reading the story.
As Tallahassee photographers, we've seen the local business landscape shift significantly over the past several years, and companies like Strategic Digital Services are a big part of that. We have photographed a range of Tallahassee businesses for editorial assignments, and the technology and marketing sector in particular has grown in ways that create interesting visual stories. Photographing a purpose-built production studio in Tallahassee for a statewide publication is a good example of how commercial photography in Florida intersects with editorial work.
Assignments like this sit in a space between traditional editorial photography and commercial documentation. The images serve the magazine's storytelling needs, but they also have practical value for the business being profiled. That overlap is something we navigate regularly as editorial photographers in Florida, and it's one of the things that keeps this kind of work varied and interesting.
This feature was photographed by The Workmans for INFLUENCE Magazine and appeared in the Spring/Summer 2021 issue and was written by Rosanne Dunkelberger. The Workmans are a husband-and-wife photography team based in Tallahassee, Florida, and we work with publications across the state of Florida, in Washington D.C. and around the United States. You can explore more of our editorial photography in the archive, see more of our work across our website and connect with us on how we can best serve you!
